When a company looks at the best way to spread their marketing dollars to get the maximum amount of exposure, as a marketer you have to ask yourself what is the right mix. I think any professional would agree that a marketing mix is extremely important. The marketing that is generally explored is email, mail, online marketing, multi-media such as radio and television, print optimization and now we add social media to the mix. The choices are endless and many companies are left wondering how do I know which marketing mix is right for me.
Here are top three steps I take with my clients before we spend a dollar on marketing activities.
