Visual Branding Keys To Make Your Business Memorable

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Word Count:
751

Summary:
Solid, practical guidance on two key components of the graphics side of branding.

Keywords:
branding, logo, tag line, design, do-it-yourself, brand, graphic design, marketing

Article Body:
Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to […]

Three Ways to Find Out What Your Customers are Saying About You Online

Managing your online reputation is one of the most important elements of online marketing success. Small business owners from all different types of industries are realizing just how much social media and online reviews can affect their ability to generate new customers.

It is important to keep track of what your customers are saying about you on the web so you […]

6 Ways to Protect Your Business from Negligent Hiring Claims

Imagine you own a small appliance repair shop.  You send your new employee John to repair a long-time customer’s dishwasher one morning.  That afternoon police officers arrive at your door looking for John.  He is accused of sexually assaulting your customer while in her home.

Imagine instead that you own a gym.  One evening two employees stay late to close.  The […]

Business Blog Web Design Mistakes

Summary:
With more companies adopting blogs, we’re starting to see what works and what doesn’t work from a design perspective. As a cue from Jakob Nielsen’s article on the topic, here are thing problems I often find.

Keywords:
blog, blogging, weblog, weblogs, business, corporate, enterprise, writing

Article Body:
With more companies adopting blogs, we’re starting to see what works and what doesn’t work from a […]

Squeeze Pages and List Building…You Can’t Have One Without The Other!

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Word Count:
684

Summary:
Every successful online marketer knows the importance of using squeeze pages to build your list! Whether you are marketing your own products, services, affiliate programs or an ezine, you need a squeeze page.

Keywords:
list building, internet, marketing, web, design, squeeze page, landing page, website, get, new,

Article Body:
Every successful online marketer knows the importance of using squeeze pages! Whether you […]

Improve Your Customer Relationships through Video

 

Why make it so difficult to survey?

Survey Content

For these surveys to work, they must be short. Only two or three questions, not 30. You have to respect customers’ time if you want a response.
Avoid Yes or No questions. Instead ask, “How was your overall experience on a scale of 1 to 5.” Or ask them to tell you […]

thinkReputation Helps Build Your Brand

With client input, I prepare electronic surveys that can be sent out after certain events. It could be related to a completed sale or an encounter with support staff or whatever is a touch point with a customer.

Returned surveys are read by the software, which is intuitive enough to recognize the difference between a good and bad review.

Negative reviews come […]

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