Improve Your Customer Relationships through Video


Why make it so difficult to survey?

Survey Content

For these surveys to work, they must be short. Only two or three questions, not 30. You have to respect customers’ time if you want a response.
Avoid Yes or No questions. Instead ask, “How was your overall experience on a scale of 1 to 5.” Or ask them to tell you […]

Customer Feedback Builds Your Brand

One thing I love about being in a consultative business is that there are always new ideas to explore. For example, in 2013, at the request of one client, I developed an automated online survey program called thinkReputation. It allows companies to solicit feedback from their customers and then automatically share that feedback on social media and across the internet.

There […]

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