There are many business owners, in all different types of industries, who have discovered the importance of online reviews. This is because online reviews can truly make or break a company’s reputation.
While placing a focus on garnering positive online reviews can be helpful, it is also important for small business owners to understand the importance of capturing mobile users when […]
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Solid, practical guidance on two key components of the graphics side of branding.
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branding, logo, tag line, design, do-it-yourself, brand, graphic design, marketing
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Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do […]
Managing your online reputation is one of the most important elements of online marketing success. Small business owners from all different types of industries are realizing just how much social media and online reviews can affect their ability to generate new customers.
It is important to keep track of what your customers are saying about you on the web so you […]
Imagine you own a small appliance repair shop. You send your new employee John to repair a long-time customer’s dishwasher one morning. That afternoon police officers arrive at your door looking for John. He is accused of sexually assaulting your customer while in her home.
Imagine instead that you own a gym. One evening two employees stay late to close. The […]
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With more companies adopting blogs, we’re starting to see what works and what doesn’t work from a design perspective. As a cue from Jakob Nielsen’s article on the topic, here are things problems I often find.
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blog, blogging, weblog, weblogs, business, corporate, enterprise, writing
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With more companies adopting blogs, we’re starting to see what works and what doesn’t work from a […]
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Every successful online marketer knows the importance of using squeeze pages to build your list! Whether you are marketing your own products, services, affiliate programs or an ezine, you need a squeeze page.
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list building, internet, marketing, web, design, squeeze page, landing page, website, get, new,
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Every successful online marketer knows the importance of using squeeze pages! Whether you […]
Why make it so difficult to survey?
Survey Content
For these surveys to work, they must be short. Only two or three questions, not 30. You have to respect customers’ time if you want a response.
Avoid Yes or No questions. Instead ask, “How was your overall experience on a scale of 1 to 5.” Or ask them to tell you […]
With client input, I prepare electronic surveys that can be sent out after certain events. It could be related to a completed sale or an encounter with support staff or whatever is a touch point with a customer.
Returned surveys are read by the software, which is intuitive enough to recognize the difference between a good and bad review.
Negative reviews come […]
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You may have high ranking at the search engines yet see low conversion rates Why? Discover the ‘secret’ of successful online marketers.
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email marketing, online marketers, secrets of online marketers, opt-in list
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It is not unusual to have high ranking at the Search engines yet see low
conversion rates. In fact, someone else whose ranking is lower than yours may be […]
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Search engine optimization in old days was just meant to propel the website in top of search engine listings. In these changing times it is the customer who decides what he wants rather than companies deciding what to give him. Hence, SEO done the old way might get you visitors but not the targeted conversions. This article discusses […]
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As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.
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web design, website copywriter
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As websites […]
One thing I love about being in a consultative business is that there are always new ideas to explore. For example, in 2013, at the request of one client, I developed an automated online survey program called thinkReputation. It allows companies to solicit feedback from their customers and then automatically share that feedback on social media and across the internet.
There […]
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When you are a small business looking to create a space online (and it’s not your area of expertise), in many cases, less is more. Keep your website simple with only needed information that will not appear outdated or have one functional area that can feature updated items. Often people fail to realize the dedication and time it […]
Click Here To Get This Article […]
Email networks have been around since 1971 so for a large number of people it is a standard that is more acceptable than the U.S. Postal Services for messages and greetings. Email of late has become more sophisticated but is still basically text messages and/or clip art to convey a message. This is nothing new or surprising — until now!
The […]
One of the challenges of email is that it is old by comparison to other formats and forms of reaching people. You probably have a backlog of hundreds of unread messages that will go straight into SPAM or the trash without being opened. In 2014, email marketing almost seems archaic when compared to trendy alternatives like social media.
Yet, nothing could […]
The power of video marketing has been established, so now the question asked is, “Where to target market your videos?” Answer: Really, it is a case of where CAN’T you target videos?
Let’s start with the obvious first choice: your branded website. Be it the home page, the landing pages, blog posts, or any similar media all are fair game. There […]
The future of content marketing has arrived and it is something you need to strongly consider: video.
In fact, it is becoming so commonplace in the everyday life that it is wanted and, in some cases, expected. The key is though is in making it a useful tool in your marketing plan. But you may ask “Why?” and, maybe better still, “Why […]
Website development is a tricky undertaking for many businesses. It is easy to get caught up on colors, layouts that we tend to forget to the purpose — to attract new clients!
The most important question to answer when you develop a new site (or redo an old one) is “How can I make my website meet the needs of my […]
Email is an often overlooked way to increase search engine marketing results as it drives traffic. In recent years there has been so much emphasis on social media channels, email isn’t getting the credit that it should for being an effective business builder. More about wish master was created
The successful use of email as a marketing tool can be broken […]
I found it interesting to note that one of the original meaning of the world “deadline” is “a boundary around a military prison beyond which a prisoner could not venture without risk of being shot by the guards.” No wonder so many of us feel “under the gun” when it comes to meeting one!
There is an art to creating deadlines that work. As […]
Website design is more than creating a “pretty face” for your business. In addition to making a site attractive, there are other factors that must be considered for a satisfactory user experience. Check this https://freeslotscentral.com/
#1: Check Your Site’s Speed
According to a study, you have only 30 seconds to capture your visitor’s attention. Therefore, it is advised to make a website fast […]
Have you ever wondered how people make money from a blog? Or how they get the publicity and notoriety they do from writing a blog? I mean did you ever think that a “blogger” could be a job title with a full time pay and benefits? Well they do!
Now, you might think that a blog is something that everyone has […]
When is it okay to outsource marketing activities for your company? The simple answer is ALL THE TIME, but I’m a marketing agency… what did you expect me to say?
Seriously, the answer: is it depends. Here are a few reasons why I chose to outsource when I was the Chief Marketing Officer for a division of a Fortune 500 company […]
You hear the term “email marketing” and say to yourself “NO WAY! I am not a spammer”. Let’s take a few steps back in order to understand exactly what is meant by that phrase email marketing.
Yes, there are many spammers who abuse the tools provided by the Internet and mobile communications. They are the proverbial “bad apples” that spoil everything […]
What is linking and why is it important? You might be asking this question with a long drawn out sigh because you have already been striving so hard to get some results with your marketing tactics.
It is a complicated process to get a strong campaign going, but once you use all of the tools available, you will find that the […]
Most small business owners think of their brand in a limited way. To them, it’s just a thing, a logo or a website. But it also includes what other people perceive it to be. It’s a feeling that connects customers and clients to your company.
Having a brand can be expensive to create and build. You need to shape, protect and […]
Is your website effective?
People are searching for your products and services online every day, but can they find your website?
You may have a fantastic website design, but for it to be successful, potential visitors must be able to find your site when searching the Web for the information or services you offer.
Why Search Engine Optimization
Search engine optimization is the most […]
When a company looks at the best way to spread their marketing dollars to get the maximum amount of exposure, as a marketer you have to ask yourself what is the right mix. I think any professional would agree that a marketing mix is extremely important, also as safe place, protected from fraud with fast video identification from Fully-Verified.
The […]
Tip of the Day: Research shows that approx. 80% of all web entries are through search engines. Your customer is more likely to look for a service through a search engine then they will remember a web address. May companies claim they can create websites,… but are they creating websites that help you make money? To see if your website is built for […]