There are many business owners, in all different types of industries, who have discovered the importance of online reviews. This is because online reviews can truly make or break a company’s reputation.
While placing a focus on garnering positive online reviews can be helpful, it is also important for small business owners to understand the importance of capturing mobile users when […]
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Solid, practical guidance on two key components of the graphics side of branding.
Keywords:
branding, logo, tag line, design, do-it-yourself, brand, graphic design, marketing
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Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do […]
Managing your online reputation is one of the most important elements of online marketing success. Small business owners from all different types of industries are realizing just how much social media and online reviews can affect their ability to generate new customers.
It is important to keep track of what your customers are saying about you on the web so you […]
Imagine you own a small appliance repair shop. You send your new employee John to repair a long-time customer’s dishwasher one morning. That afternoon police officers arrive at your door looking for John. He is accused of sexually assaulting your customer while in her home.
Imagine instead that you own a gym. One evening two employees stay late to close. The […]
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With more companies adopting blogs, we’re starting to see what works and what doesn’t work from a design perspective. As a cue from Jakob Nielsen’s article on the topic, here are things problems I often find.
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blog, blogging, weblog, weblogs, business, corporate, enterprise, writing
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With more companies adopting blogs, we’re starting to see what works and what doesn’t work from a […]
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Every successful online marketer knows the importance of using squeeze pages to build your list! Whether you are marketing your own products, services, affiliate programs or an ezine, you need a squeeze page.
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list building, internet, marketing, web, design, squeeze page, landing page, website, get, new,
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Every successful online marketer knows the importance of using squeeze pages! Whether you are […]
Why make it so difficult to survey?
Survey Content
For these surveys to work, they must be short. Only two or three questions, not 30. You have to respect customers’ time if you want a response.
Avoid Yes or No questions. Instead ask, “How was your overall experience on a scale of 1 to 5.” Or ask them to tell you […]
With client input, I prepare electronic surveys that can be sent out after certain events. It could be related to a completed sale or an encounter with support staff or whatever is a touch point with a customer.
Returned surveys are read by the software, which is intuitive enough to recognize the difference between a good and bad review.
Negative reviews come […]
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You may have high ranking at the search engines yet see low conversion rates Why? Discover the ‘secret’ of successful online marketers.
Keywords:
email marketing, online marketers, secrets of online marketers, opt-in list
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It is not unusual to have high ranking at the Search engines yet see low
conversion rates. In fact, someone else whose ranking is lower than yours may be […]
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Search engine optimization in old days was just meant to propel the website in top of search engine listings. In these changing times it is the customer who decides what he wants rather than companies deciding what to give him. Hence, SEO done the old way might get you visitors but not the targeted conversions. This article discusses […]