Juice up Your Emails with Video Marketing
One of the challenges of email is that it is old by comparison to other formats and forms of reaching people. You probably have a backlog of hundreds of unread messages that will go straight into SPAM or the trash without being opened. In 2014, email marketing almost seems archaic when compared to trendy alternatives like social media.
Yet, nothing could be further from the truth.
Videos in Email
For example, Gmail’s new tab system was designed with email marketing in mind, and there’s strong amount of data to back up the benefits of video for email campaigns.
Videos in email have been shown to increase click-through rates by over 96% on the first introductory email (Implix Email Marketing Trends Survey). GetResponse reported similar numbers with its observation that emails with video have a 5.6% higher open rate and a 96.4% higher click-through rate.
Even with press releases, the effect a video has is more impressive: multimedia press releases with video are viewed 970% more than text-only (PR Newswire).
To put it another way, with the incorporation of video (Eloqua) email subscriber dropout is reduced by 75%. And get this: emails with the word “video” in the subject line are opened 7% more often (Experian). It is that simple!!
Throw Your Hat into the Video Marketing Arena
Our culture has not always been about video, but not it is definitely a new age where people want to “see” faces, action, charts, almost anything as long as it is on a screen. As for product marketing, brands that haven’t yet tested out video marketing are seriously doing themselves a disservice.
Even if a start-up or scale-up doesn’t have the resource to commit to in-house production, outsourcing is always an option. As of December 2013, there were over 6,455 video production companies in the US, 2,206 postproduction services, and 384 distribution services (IBISworld1,2,3).
Yet, with all of data mentioned and other data available supporting video marketing as the best ROI vehicle under the content marketing umbrella, brands have been slow to take action.
Only in 2013, the US video marketing spent only around $3 billion, and in 2016 that number is expected to reach $5.43 billion (Forrester Research). This is a very small sum compared to the hundreds of billions – yes, billions – of dollars that quality video marketing could generate in the long term.
In short, now is the time to start taking video marketing as a serious revenue generator. Moreover, now is the time to consider other forms of video marketing as well, to get ahead of the curve so to say.